Otus is a healthcare technology company that specializes in technological solutions and follow up care for personal wellness. A seamless connection between the patient, healthtech wearables and follow up in-person care or remote clinical care is the foundation of this revolutionary company.
Moment was asked to name the company and create a visual brand identity system. The result is a future forward visual brand identity system that will help them gain the trust they need as experts in this cutting edge new market.
The visual representation of the brand is a testament to the harmonious connection between patients, health technology, and their individual care. Two dots merging together to form a singular identity. The choice to focus on this harmonious connection stems from the brands commitment to prioritize patient-centric care, where the human aspect of healthcare is celebrated and prioritized.
Choosing type was extremely important in order to convey the brands future forward offering and detailed technological understanding. For the Otus brand system we needed a typeface that felt timeless and was a workhorse both for print and digital execution.
Aeonik was a perfect fit with its simplicity and mechanical detail. A full use of the type family was used and guidelines were created on how best to implement them within the foundation of the Otus brand architecture.
The design of the Otus identity centered around the harmonious connection between patients and healthcare was driven by a vision to redefine the healthcare experience. By intertwining these essential elements, the logo aimed to visually symbolize the relationship between patients, healthtech products and their healthcare providers.
The choice to focus on this harmonious connection stems from the client's commitment to prioritize patient-centric care, where the human aspect of healthcare is celebrated and prioritized.
The visual representation of the brand is a testament to the harmonious connection between patients, health technology, and their individual care. Two dots merging together to form a singular identity. The choice to focus on this harmonious connection stems from the brands commitment to prioritize patient-centric care, where the human aspect of healthcare is celebrated and prioritized.
Choosing type was extremely important in order to convey the brands future forward offering and detailed technological understanding. For the Otus brand system we needed a typeface that felt timeless and was a workhorse both for print and digital execution.
Aeonik was a perfect fit with its simplicity and mechanical detail. A full use of the type family was used and guidelines were created on how best to implement them within the foundation of the Otus brand architecture.