Cooper Perkins is an electromechanical engineering firm based in San Francisco. Prior to working with Cooper Perkins their brand lacked defined strategy and the brand identity did not speak to who they were as a company. The brand needed to reflect their commitment to technical problem solving and their ability to always find a way, no matter how challenging the engineering problem might be. Starting with defining the brand promise, we created a new visual language that spoke to the promise of who they are.