Osmo makes hydration and nutrition products that help athletes of every type feel and perform their best. Osmo already had established themselves as a leader in the sport hydration category but needed to better define their brand strategy and build a design system that aligned with their core audience. Osmo needed to refresh their brand which included re-crafting the logo. A new packaging system was designed along with bike jerseys, water-bottles, an updated website, van wrap and t-shirt designs.