With 15 million users worldwide, Twitch is a video live streaming service operated by Twitch Interactive, a subsidiary of Amazon. They were rebranded by Collins in 2019 and Moment was hired by Elephant design to creative direct the brand rollout of a comprehensive social media platform that defined all social assets including animations. We also defined landing pages, email blasts and presentation templates.
We created an animation system for Twitch’s social media platforms in order to highlight different Twitch Stars and showcase their unique game play and encourage users to watch live streams.
The animation system incorporates dynamic visuals and engaging transitions, enhancing the overall viewer experience and fostering a sense of excitement around the featured Twitch Stars' live gaming sessions.
A social media template library was designed for everything from Twitch live events to showcasing Twitch users and stars. Making sure to keep things “weird” we created a system that incorporated all the wildness of the Twitch brand.
We created an animation system for Twitch’s social media platforms in order to highlight different Twitch Stars and showcase their unique game play and encourage users to watch live streams.
The animation system incorporates dynamic visuals and engaging transitions, enhancing the overall viewer experience and fostering a sense of excitement around the featured Twitch Stars' live gaming sessions.
A social media template library was designed for everything from Twitch live events to showcasing Twitch users and stars. Making sure to keep things “weird” we created a system that incorporated all the wildness of the Twitch brand.