Editions 010
Geoff McFetridge
Editions 010
Geoff McFetridge
Editions 010
Geoff McFetridge
Geoff McFetridge’s work has a way of catching you twice. First comes the immediate appeal: a clean silhouette, an unexpected color pairing, a figure doing something almost familiar. Then the image starts to complicate itself. A body becomes a structure. A gesture becomes a puzzle. Working between art and graphic design, McFetridge uses a remarkably economical visual language to make ordinary human experiences feel strange enough to notice again.
Geoff McFetridge’s work has a way of catching you twice. First comes the immediate appeal: a clean silhouette, an unexpected color pairing, a figure doing something almost familiar. Then the image starts to complicate itself. A body becomes a structure. A gesture becomes a puzzle. Working between art and graphic design, McFetridge uses a remarkably economical visual language to make ordinary human experiences feel strange enough to notice again.
Born in Canada and based in Los Angeles, McFetridge studied at the Alberta College of Art before earning his MFA at CalArts. His career has moved through magazine art direction, music videos, brand collaborations and gallery exhibitions, taking in painting, animation, textiles and sculpture along the way. He served as art director of the Beastie Boys’ magazine Grand Royal and has collaborated with brands including Patagonia, Nike and Vans. That range matters because his images rarely seem tied to one format. A drawing can feel equally convincing on a skateboard, across a wall or inside a frame. The surface changes; the visual thinking remains recognizable.
Born in Canada and based in Los Angeles, McFetridge studied at the Alberta College of Art before earning his MFA at CalArts. His career has moved through magazine art direction, music videos, brand collaborations and gallery exhibitions, taking in painting, animation, textiles and sculpture along the way. He served as art director of the Beastie Boys’ magazine Grand Royal and has collaborated with brands including Patagonia, Nike and Vans. That range matters because his images rarely seem tied to one format. A drawing can feel equally convincing on a skateboard, across a wall or inside a frame. The surface changes; the visual thinking remains recognizable.
The people in his paintings often have little to identify them beyond a posture or an arrangement of limbs. Faces disappear, proportions shift and bodies fold into shapes that seem to obey their own quiet logic. Yet the work retains an unmistakably human quality. Weight, balance, closeness and hesitation become the subjects. Flat color and simplified forms give each composition an immediate graphic presence, while the relationships within it take longer to untangle. A picture may suggest cooperation and awkwardness at once, or make it difficult to tell whether a figure is supporting another person or being held in place. That uncertainty gives the work somewhere to go beyond its first impression.
The people in his paintings often have little to identify them beyond a posture or an arrangement of limbs. Faces disappear, proportions shift and bodies fold into shapes that seem to obey their own quiet logic. Yet the work retains an unmistakably human quality. Weight, balance, closeness and hesitation become the subjects. Flat color and simplified forms give each composition an immediate graphic presence, while the relationships within it take longer to untangle. A picture may suggest cooperation and awkwardness at once, or make it difficult to tell whether a figure is supporting another person or being held in place. That uncertainty gives the work somewhere to go beyond its first impression.
Seen together, the drawings, objects and paintings make a case for simplicity as a demanding practice. With so few elements, every curve and interval has a job to do. Empty space can carry as much tension as a body, and a small change in angle can alter the feeling of an entire scene. For designers, that precision is compelling. For anyone else, the point of entry is just as direct: these are images about being a person among other people. McFetridge gives that familiar condition an unfamiliar shape, leaving enough room for us to recognize something of ourselves without having it explained.
See more: Follow Geoff
Seen together, the drawings, objects and paintings make a case for simplicity as a demanding practice. With so few elements, every curve and interval has a job to do. Empty space can carry as much tension as a body, and a small change in angle can alter the feeling of an entire scene. For designers, that precision is compelling. For anyone else, the point of entry is just as direct: these are images about being a person among other people. McFetridge gives that familiar condition an unfamiliar shape, leaving enough room for us to recognize something of ourselves without having it explained.
See more: Follow Geoff
Explore
More Editions
Explore
More Editions
Work with us
Social
Services:
Strategy
Brand
Digital
Experiences
Our work spans identity, systems, and digital experiences. We partner closely with founders and teams to define how brands are built, expressed, and evolve over time.
©Moment 2026
Work with us
Our work spans identity, systems, and digital experiences. We partner closely with founders and teams to define how brands are built, expressed, and evolve over time.
Social
Services:
Strategy
Brand
Digital
Experiences
©Moment 2026
Work with us
Our work spans identity, systems, and digital experiences. We partner closely with founders and teams to define how brands are built, expressed, and evolve over time.
Social
Services:
Strategy
Brand
Digital
Experiences
©Moment 2026