Brand Identity
Packaging

The collaboration with Bluebird Bakery focused on building a charming, adaptable identity for a premium cookie company rooted in craft and tradition. With a playful personality and commitment to quality, Bluebird needed a system that could reflect both the handmade nature of its products and its Portland roots.

We created a bright and welcoming brand system anchored by expressive typography, bold color, and a flexible packaging suite. Designed to scale across retail, seasonal campaigns, and DTC touchpoints, the identity balances whimsy with clarity, helping Bluebird stand out on shelves while staying true to its small-batch spirit.