Brand System
Brand Guidelines
User Interface Design
Marketing Output

Tonal home gym is a smart fitness system designed for strength training. Tonal is an all-in-one home gym that uses digital weights, electromagnetic resistance, and artificial intelligence to provide users with a personalized and interactive workout experience.

Moment was approached to evolve and strengthen the Tonal brand system and bridge the gap between the product experience and marketing output to ensure a cohesive, bold, and consistent brand experience. We worked closely with Tonal's product and marketing teams to analyze the brand's personality and values, evaluate current visual language and directives, and identify areas for improvement to strengthen the Tonal brand across all touchpoints.