Brand Strategy
Brand Identity
Packaging Design

The collaboration with Ouster, a San Francisco-based lidar company, focused on shaping a brand identity as advanced and precise as their multi-beam flash lidar technology. Designed for autonomous vehicles, robotics, and drones, Ouster’s sensors power the future of machine vision, but their brand needed to match the clarity and ambition of their product.

In partnership with Elbow, we led the development of a strategic brand foundation that emphasized transparency, innovation, and scalability. From there, we designed a flexible visual identity system, packaging, and digital presence that reflected Ouster’s engineering excellence while remaining approachable and modern. The result was a brand that stands out in a crowded, often overly technical market, confident, minimal, and built to evolve alongside the technology it represents.