Brand Strategy
Brand Identity
Packaging Design

The collaboration with Ouster, a San Francisco-based lidar company, focused on shaping a brand identity as advanced and precise as their multi-beam flash lidar technology. Designed for autonomous vehicles, robotics, and drones, Ouster’s sensors power the future of machine vision — but their brand needed to match the clarity and ambition of their product.

In partnership with Elbow, we led the development of a strategic brand foundation that emphasized transparency, innovation, and scalability. From there, we designed a flexible visual identity system, packaging, and digital presence that reflected Ouster’s engineering excellence while remaining approachable and modern. The result was a brand that stands out in a crowded, often overly technical market — confident, minimal, and built to evolve alongside the technology it represents.