Identity System
App Design
Brand Positioning

Our approach focused on crafting a user interface that felt as intuitive and inspiring as the creative process itself. For DRROP, an AI beatmaking app for vocalists, we designed a step-based mobile experience grounded in analog drum machine logic—minimal, tactile, and fast. Every screen was stripped to essentials to reduce friction, with custom components like rotary dials and sliders that reinforced the app’s identity. The UX strategy prioritized instant usability without tutorials, making space for spontaneity, creativity, and flow.