Massumi+Consoli is a national boutique law firm tailored to the middle market transactional needs of large-cap and medium-sized private equity firms. As a boutique, they operate with a lean, coordinated team that adapts quickly, bringing a curated, client-specific approach to every engagement while focusing on efficiency and optimized service delivery. Our work spanned brand strategy, brand identity, brand guidelines, motion design, and print design, building a cohesive system that reflects their precision, agility, and high-touch service model.