Bluebird
Made in Portland
Bluebird
Made in Portland
Bluebird
Made in Portland

The collaboration with Bluebird Bakery focused on building a charming, adaptable identity for a premium cookie company rooted in craft and tradition. With a playful personality and commitment to quality, Bluebird needed a system that could reflect both the handmade nature of its products and its Portland roots. We created a bright and welcoming brand system anchored by expressive typography, bold color, and a flexible packaging suite, designed to scale across retail, seasonal campaigns, and DTC touchpoints, balancing whimsy with clarity to help Bluebird stand out on shelves while staying true to its small-batch spirit.
The collaboration with Bluebird Bakery focused on building a charming, adaptable identity for a premium cookie company rooted in craft and tradition. With a playful personality and commitment to quality, Bluebird needed a system that could reflect both the handmade nature of its products and its Portland roots. We created a bright and welcoming brand system anchored by expressive typography, bold color, and a flexible packaging suite, designed to scale across retail, seasonal campaigns, and DTC touchpoints, balancing whimsy with clarity to help Bluebird stand out on shelves while staying true to its small-batch spirit.











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Our work spans identity, systems, and digital experiences. We partner closely with founders and teams to define how brands are built, expressed, and evolve over time.
©Moment 2026
Work with us
Our work spans identity, systems, and digital experiences. We partner closely with founders and teams to define how brands are built, expressed, and evolve over time.
Social
Services:
Strategy
Brand
Digital
Experiences
©Moment 2026
Work with us
Our work spans identity, systems, and digital experiences. We partner closely with founders and teams to define how brands are built, expressed, and evolve over time.
Social
Services:
Strategy
Brand
Digital
Experiences
©Moment 2026

















