The collaboration with Bluebird Bakery focused on building a charming, adaptable identity for a premium cookie company rooted in craft and tradition. With a playful personality and commitment to quality, Bluebird needed a system that could reflect both the handmade nature of its products and its Portland roots. We created a bright and welcoming brand system anchored by expressive typography, bold color, and a flexible packaging suite, designed to scale across retail, seasonal campaigns, and DTC touchpoints, balancing whimsy with clarity to help Bluebird stand out on shelves while staying true to its small-batch spirit.