Our approach was to craft a cohesive identity system for Yerba Hemp Co., a cannabis brand rooted in Humboldt County, California. Drawing from the region’s deep farming heritage, we developed a custom illustration system that became central to the brand’s visual language.

This foundation was extended into a flexible packaging system, creating consistency across a diverse range of products while allowing each to feel distinct. The result is a brand that feels grounded and expressive, balancing craft, clarity, and a strong sense of place across every retail touchpoint.