The collaboration with Nike's brand team was centered around the development of a unique identity for a series of boutique stores set to launch in vibrant neighborhoods globally. These stores aimed to not only showcase and sell classic Nike footwear but also serve as cultural hubs by featuring artwork and books from local neighborhood artists.

Recognizing the need for a modular and consistent brand identity across diverse cityscapes, our team conceptualized a flexible brand logotype and system. By creating a cohesive yet adaptable branding approach, we ensured that the essence of Nike's identity resonated with the local culture, fostering a sense of connection and authenticity in each boutique store and city.