For the past 30 years, Marc Jacobs has continued to shape what fashion can be, introducing unconventional ideas and redefining how it’s experienced and accessed. From early runway disruptions to more recent efforts to make fashion feel more direct and inclusive, his work consistently pushes against expectation.

Moment partnered with Marc and his team to design and implement a brand identity system to support the launch of “The Marc Jacobs” collection. Once the core visual language was established, we extended the system across packaging and labeling, creating a cohesive framework for each product. The result was widely well received and continues to evolve as the collection grows.