Tonal is a smart home gym designed for strength training, an all-in-one system that uses digital weights, electromagnetic resistance, and AI to deliver a personalized, interactive workout experience.

Moment was brought in to evolve and strengthen the Tonal brand across both product and communication. Our work focused on refining the core brand system and expanding it into a clear set of brand guidelines, while also extending the language into the user interface and broader marketing output. Working closely with Tonal’s product and marketing teams, we evaluated the existing visual direction, clarified the brand’s personality and values, and built a more cohesive, consistent system that could scale across every touchpoint.